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Hardware enterprises to develop the road to branding is an inevitable trend

Jul 12,2022

In recent years, China's hardware market is promising and the hardware industry is developing rapidly, regardless of the number of products or the scope of consumption, there is a galloping progress and development, sales and exports are accumulating day by day. However, China's huge consumption market is constantly absorbing the eyes of foreign hardware enterprises, and more and more hardware multinational companies are present in the Chinese market.
In such a context, the domestic hardware enterprises start to review themselves from the beginning and mediate their strategies, turning their eyes from the mature and aging Western European market back to the magnificent domestic market; at the same time, more international brands aim at the Chinese market and move in, starting a dramatic encroachment from the high-end market to the terminal market gradually.
The biggest benefit of the intense cooperation is the elimination of the superior and the inferior, forcing domestic enterprises to grow and prompting the industry to upgrade. The domestic hardware market is developing faster and faster, on the one hand, the number of brands is increasing, on the other hand, the incessant growth of good brands, livening up the market atmosphere at the same time, but also spurring the whole industry forward. The vast number of small and medium-sized enterprises that rely on simulation and label consumption will also become a shuffle out of the tools, most of the remaining are powerful, brand establishment is better than the enterprise.

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